[Taxacom] Vital study of an organism on planet Earth

[Michael Heads]

Hi Geoff,

I had to laugh when I saw your link. Here's another one:
http://www.nature.com/nature/journal/v438/n7065/abs/nature04057.html

It's quite a common style now, but really annoying. Pierre Jolivet was
complaining about it a while ago. Editors tell you not to mention the name
of an organsm in the title - apparently it isn't good for sales. So if you
don't mention it in the abstract, that makes it even better...

Michael Heads
On Sat, Jun 16, 2012 at 4:21 PM, Geoff Read <gread at actrix.gen.nz> wrote:

>
> Sorry, the title, abstract and even the keywords won't give away what it's
> about. But if you have access and you go to page 2 at the bottom we
> promise that there will be a taxon name mentioned, and you then can decide
> whether you are further interested.  And living things all really work the
> same way, don't they, same basic principles, so it's not as if doing that
> will waste anyone's time.
>
> http://dx.doi.org/10.1890/11-1448.1
>
> We hope this style catches on.
>
> Sincerely,
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> The authors
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